Identity

A relationship your customers actually want.

Turn passive consent into opportunity. Trust ID transforms privacy into insights, engagement, and higher conversions—empowering users while fueling growth.

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Instant, Secure Verification

Match and verify users instantly, linking them to real identities—not just devices—without logins or pop-ups.

Seamless KYC You Can Trust

Effortlessly meet KYC requirements with automated, real-time Identity verification that’s secure, compliant, and built for conversion.

Unmatched Compliance & Privacy

Built-in, standards-based verification ensures perpetual GDPR, CCPA, & more compliance while maintaining user trust.

Smarter Data, Stronger Relationships

Marry zero, first, second, and third-party data (without cookies) to real individuals, enhancing personalization and streamlining user experiences.

Better. Smarter. Unmatched.

The only solution that unifies identity, privacy consent, and engagement—seamlessly, across every channel.

Feature

Cookies & Pixels

Fingerprinting

User Identification

Persistent, first-party ID + 64 unique data points across 5.3 Billion identity records.

Limited (blocked by browsers)

Unstable (browsers randomize data)

Privacy Compliance

GDPR/CCPA/HIPAA(& more)-friendly

Increasingly restricted

Seen as invasive

Cross-Device Tracking

Unified identity across web & mobile

Cookie resets break tracking

Can be blocked by VPNs

Security & Fraud Detection

Prevents account takeovers & bot fraud

No built-in security

Security & Fraud Detection

Marketing ROI

Reliable, long-term customer data

Short lifespan (cookie deletions)

Unreliable for personalization